©2008-2025
KEITH EVANS DESIGN CO.
DESIGN / DIRECTION / STRATEGY
KEITH EVANS DESIGN CO. 𓏗𓏗
KEITH EVANS DESIGN CO. 𓏗𓏗
Collection of brand Identity, Packaging, UI and Product design
22 RED
Identity and package design for 22REd. A California cannabis brand founded by Shavo Odadjian (System of a Down)
Electrifai
TRADEMARK, PRINT COLLATERAL, WEBSITE, ANIMATION
From strategy to execution we re-envisioned the brand starting with their new voice and language that crafts an approachable and practical message. We designed a new logo and visual identity and took the concept of disparate data and crafted a visual language that harnesses data bits coming together to speak the language of tech and AI. We collaborated with our friends at ReMade on creating a brand video that we thought was vital to helping their consumers understand what they do.
BAX-SI
STRATEGY, BRAND IDENTITY, LOGO, WEBSITE
This case study highlights how effective branding can transform a product like Baxsi, which is non-invasive, easy to use, affordable, and designed for at-home use, into a household name. Through a careful balance of design, messaging, and marketing, we were able to create a brand that touched the lives of those in need of back pain relief without the need for invasive procedures or hefty expenses.
OASIS INVESTMENT GROUP
LOGO DESIGN, BRAND IDENTITY, WEBSITE DESIGN, COLLATERAL
Rebranding an investement group focussed on rebuilding black communities, one investment at a time.The revamped brand identity centered on enhancing the overall brand, with a primary emphasis on a new logomark. This logomark ingeniously merged the idea of an 'O' for 'OASIS' with the symbolism of community roots converging to create new opportunities.
Sigmasoft
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Sigmasoft 〰️
BRAND IDENTITY, WEBSITE DESIGN, NAMING
Sigma Soft IT Solutions, a rapidly expanding company listed in the Fortune 100, is poised for a rebranding effort with a dedicated focus on their AI solutions. Their objective is to reshape their identity and overall image. As an initial step, we proposed shortening their name to 'Sigmasoft,' creating a more memorable brand while leaving behind the acronym.
The underlying concept of the logo revolves around global connectivity of business systems for large-scale enterprises. Given our focus on system integration for large corporations, the updated brand should convey attributes such as speed, efficiency, and trust.
RASGO
BRAND IDENTITY, WEBSITE DESIGN, NAMING
Sigma Soft IT Solutions, a rapidly expanding company listed in the Fortune 100, is poised for a rebranding effort with a dedicated focus on their AI solutions. Their objective is to reshape their identity and overall image. As an initial step, we proposed shortening their name to 'Sigmasoft,' creating a more memorable brand while leaving behind the acronym.
The underlying concept of the logo revolves around global connectivity of business systems for large-scale enterprises. Given our focus on system integration for large corporations, the updated brand should convey attributes such as speed, efficiency, and trust.
